Rare exceptions aside, no endeavor is successful without an online presence to support it. If you want to be effective with your organization, your business, your job, your hobby, or your passion, you need a robust and meaningful online presence.
But what is ‘online presence’? Your online presence is less of a what and more of a how. It’s how people find you, how people see you, how you interact with the public, and how you deliver your service, your message, and your ideas.
You need to have an online presence—even if your business has little to do with the Internet. A recent Yelp survey showed that 85% of responders use the Internet to find local businesses. And roughly 70% of small businesses have a website, according to Esspresso.com. Small businesses, organizations, and individuals increasingly understand how important their online presence is for achieving their goals.
So you need to have an online presence, but what does your online presence need in order to be effective? Rather than go into intricate detail, let’s go over the basic categories so you can make sure you have them covered…
1. A well-crafted Website
Your website is the heart of your online presence, and most other aspects usually connect back to your website. Having a good website means more than design, though that’s important too. It’s important to have a firm grasp on the happenings of your website, and to understand how well it’s performing or what issues it may be encountering. That’s why we always recommend comprehensive website monitoring tools like our Soliciti.com.
2. Smart SEO Practices
SEO stands for Search Engine Optimization, and the stronger your SEO, the more you can expect your website to rank highly on search engines like Google. Comprehensive, strategic, planned-out SEO practices from backlinks to blogs and everything in between. You want your website to rank highly when people search for the keywords that matter to your clients, prospects, or potential audience. Staying updated, responsive, and relevant matters here.
3. Create attractive Value
Whether through the services you offer, the products you sell, the art you deliver, or anything else, the core value of your product—of what your about will absolutely affect how your website is perceived and absorbed. It will also affect your SEO, and as a result, influence your entire online presence. You need to do or be something worthwhile.
4. Maximize Interactivity
The Internet is more than a catalog of data—it’s about connections. Responding quickly to inquiries, making yourself available to answer questions, and providing as many accessible channels to reach you and interact with you as possible are important parts of your online presence. Being reachable helps viewers to feel you rather than just see you.
Remember that to others you only exist as much as they feel your presence. There is no success without your presence being felt in reverberations throughout the Internet.